25+ years building ecommerce operations, managing international teams, and delivering digital platforms for brands including VELUX, Louis Poulsen, and Georg Jensen. Available for freelance assignments, interim leadership, and advisory engagements.
I have spent close to three decades at the intersection of digital strategy, ecommerce operations, and people management, delivering results for brands such as Louis Poulsen, Georg Jensen, Scandlines, and VELUX.
"I succeed through people, driven by curiosity, determination, and a structured approach to my work."
Whether you need someone to lead a complex platform rollout, build and manage a cross-border team, or bring order to your product data and digital assets, I bring the full picture: strategic thinking, hands-on delivery, and the calm to hold it together under pressure.
I have managed multiple simultaneous projects across organisations through constant change, including four rounds of restructuring at Louis Poulsen — earning the trust of colleagues and C-suite stakeholders throughout.
From interim leadership to advisory engagements — I work across the full stack of digital commerce: strategy, systems, people, and delivery.
DTC and BTB ecommerce rollouts, platform selection, conversion optimisation, and international expansion. I have launched ecommerce in Scandinavia, the US, Japan, and across Europe — growing revenue from under €1M to €57M+.
Structuring product information and digital assets so they flow cleanly into websites, marketplaces, and partner ecosystems. I bridge the gap between business needs and technical implementation — from architecture to day-to-day governance.
Managing multilingual, multi-market websites at scale — including 35+ localised sites for VELUX. Editorial workflows, translation pipelines, and content governance that keep sites consistent and on-brand globally.
End-to-end delivery of complex digital projects: platform builds, system integrations, agency management, and stakeholder alignment from team level to C-suite. Comfortable with 8-figure CAPEX budgets and multi-year roadmaps.
Building, developing, and managing international digital teams — in-house staff, freelancers, and offshore resources across Denmark, Hungary, India, and beyond. I coach for growth, not just delivery.
Available as interim Head of Digital or Ecommerce Manager — stepping in to lead teams, hold the roadmap, and keep delivery moving while you find your permanent solution. No ramp-up time wasted.
Alongside consultancy work, I am an independent writer, publisher, and producer of roleplaying game supplements — published under my own name across five licensed game systems from Free League Publishing.
The creative work and the professional work are more connected than they might appear: world-building demands structured thinking, narrative clarity, and the discipline to make something worth publishing for a real audience.
I write scenario expansions, GM guides, and lore supplements for tabletop roleplaying games — creating original characters, locations, mechanics, and narrative frameworks that complement official published campaigns. Each supplement is a standalone published product, available on DriveThruRPG.
I produce podcasts connected to the RPG supplements — combining scripted narrative content with AI-assisted voice production via ElevenLabs. Available on Spotify and Apple Podcasts. A practical exploration of what independent creators can build with the tools now available.
All supplement illustrations are created using Midjourney — directing the visual language of each publication to match the tone of the game system, from the atmospheric dread of Alien to the melancholic beauty of Middle-earth. An exercise in creative direction without a budget for commissioned art.
Writing for a niche, passionate audience with strong existing expectations is excellent discipline. Every supplement must earn its place at the table alongside official material — which means clarity of purpose, attention to tone, and genuine usefulness for the people who will actually use it.
"The same instincts that make a good digital leader — structured thinking, audience empathy, iterative delivery — make a good creative publisher."
Available for freelance assignments, interim roles, and advisory engagements. Based in Greve, Denmark — working across Europe and beyond.
"Even though your time with us has been temporary, your impact has truly not been."