Senior consultant specialising in ecommerce growth, digital operations, PIM & DAM, website localisation, and people leadership — with 30 years of hands-on delivery across Europe, the US, and Asia.
Get in touch →I have spent three decades at the intersection of digital strategy, ecommerce operations, and people management — delivering results for brands like Louis Poulsen, Georg Jensen, and VELUX.
Whether you need someone to lead a complex platform rollout, build and manage a cross-border team, or bring order to your product data and digital assets, I bring the full picture: strategic thinking, hands-on delivery, and the calm to hold it together under pressure.
From DTC and BTB ecommerce rollouts to platform selection, conversion optimisation, and international expansion — I have launched ecommerce in the US, Japan, and across Europe.
Structuring product information and digital assets so they flow cleanly into your websites, marketplaces, and partner ecosystems. I bridge the gap between business needs and technical implementation.
Managing multilingual, multi-market websites at scale — with the editorial workflows, translation pipelines, and governance to keep them consistent and on-brand globally.
End-to-end delivery of complex digital projects: platform builds, system integrations, agency management, and stakeholder alignment from team level to C-suite.
Building, developing, and managing international digital teams — including in-house staff, freelancers, and offshore resources — across Denmark, Hungary, India, and beyond.
Available as an interim Head of Digital or Ecommerce Manager — stepping in to lead teams, hold the roadmap, and keep delivery moving while you find your permanent solution.
Available for freelance assignments, interim roles, and advisory engagements. Based in Denmark — working across Europe and beyond.